Noise Factory Studios

• Place: Piraeus
• Sector: Music Studio for Rehearsals and Recordings
• Business Issue: Low customer satisfaction and low sales
• Solution:
  • Understanding the “Voice Of Customer”
  • Replacement of the Studio in its market
  • Implementation of changes in order to create a unique experience for customers/musicians
• Results:
  • ~ 10% increase in sales volume
  • Clear indications of redistribution of the studio clientele to the preferred customer segments
  • Reconstruction and decoration of the waiting area with the aim of creating a unique “atmosphere”
• Application of Methods 6σ & ORDIC:
  • Successful Design & Implementation of Market Research
  • Translation of “Customer Voice” to critical quality factors
  • Redesign roles and processes to achieve the most customer-centric and profitable approach
  • Targeted Marketing in new departments (“mature musicians (age 25+)”)