ELINOIL

• Place: Kifisia (Central Offices)
• Sector: Petrochemicals
• Business Issue:
  • Low Customer Loyalty in the Home Heating sector
  • Reduced Revenue
• Solution:
  • Targeted Marketing Strategy Design
  • Design of a system that will allow ELINOIL to know in advance the needs of its existing customers, by installing special floats to measure the fuel level in the tanks and preventive action when it reaches a certain predetermined level

• Results:
  • Stabilization of sales
  • Significant reduction in the percentage of customers leaving
  • Reduction of costs in the process of transportation and delivery of oil
• Application of Methods 6σ & ORDIC:
  • Clear understanding of the sales process, identifying its weaknesses and how they can be resolved
  • In-depth understanding of customer needs in relevant market segments