TEFACO

Place: Athens – City Center
Sector: Production of Disposable Paper and Plastic Products
Customers: Retail stores
Business Issue:
- Low Customer Loyalty
- Purchase a small number of codes (<4) from a large number of customers
Solution:
- Research has shown low awareness of the company’s product portfolio by its customers
- Design and implementation of marketing strategy in order to inform the company’s customers about its product portfolio
- Corresponding sales training in sales techniques
Results:
- 3.9% increase in the average value per order between Dec. ‘04 and Dec. ‘05
- 27.7% increase in orders between Dec. ‘04 and Dec. ‘05
- 32.8% increase in revenue between Dec. ‘04 and Dec. ‘05
Application of Methods 6σ & ORDIC:
- A thorough study and recording of business processes and customer needs was achieved
- Communication of organizational needs in an appropriate way to the company’s management for decision making
- Reconstruction of structural-strategic elements of the company (eg Vision – Mission)