SYNDESMOS S.A
- Place: Athens
- Sector: Import and Trade of Parapharmaceuticals / Chemicals / Cosmetics
- Customers: Pharmacies / Drugstores
- Business issue:
- Decrease in financial liquidity over the last year
- The debts of many customers are collected with a long delay
- Solution:
- Improving the debt collection process
- Clientele analysis
- Identify consistent and non-consistent customers
- Marketing Strategy Redesign
- Redesigning the sales process using an appropriate information system and providing PDAs to sellers
- Results:
- Improving the collection rate from inconsistent customers by 15% over a period of 4 months
- Reduction of order processing time by one day (50%)A
- Application of Methods 6σ & ORDIC:
- Identify problems with a focus on business data analysis
- Powerful tools for communicating results in Management
- Identify and evaluate alternatives to eliminate problems