VIDEOCLUB VIDEODROM

• Place: Athens – City Center
• Sector:  DVD – CD – VHS Rent
• Business Issue: Negative trends in sales volume in the last 2 years
• Solution:
  • Understanding the “Customer Voice”
  • Replacement of the Video Club in the local market
  • Changes that give the customer an excellent experience
  • Design & Implementation of targeted promotions (eg “Comedy Week”, “Horror Week”, Competitions, etc.)
  • Placing the products on the shelves of the store in order to provide the best possible customer service
  • Training employees to be informed and to properly promote the store material to the respective customers

• Resuls:
  • Eliminate negative trends in sales
  • > 30% increase in sales within six months
• Application of Methods 6σ & ORDIC:
  • Quick Wins Detection and Implementation
  • In-depth understanding of customer needs and how they translate into business processes and practices