RYTHMOS FM

Place: Marousi
Sector: Mass Media (Radio Station)
Business issue: Zero revenue from the station’s website, despite its remarkable traffic
Solution:
- Process design to identify potential customers
  Segmentation of potential customers
  Communicate appropriately for the benefits that customers will get through their advertising on the website
Results:
- Four months after the start of the project, the first ads were posted on the station’s website
- Preparation of a plan for revenues over € 3,000 per month from the website six months after the end of the project
Application of Methods 6σ & ORDIC:
- Analysis and decoding of the “Customer Voice”
- Design and implementation of the appropriate Marketing strategy